Changing topic - The Condo Carousel at Rise Brickell: A Case Study in Missteps
**The Condo Carousel at Rise Brickell: A Case Study in Missteps**
Real estate is all about timing, pricing, and strategy—and this condo at Rise in Brickell is a masterclass in what *not* to do. Flipped, flopped, and flipped again, this unit has seen its price drop from $920K in 2022 to $699K today—barely a $1K cut from its most recent price in a market that’s anything but forgiving.
After sitting vacant for over a year with no buyers and no renters willing to cover the carrying costs, it’s clear the strategy isn’t working. The math doesn’t lie: market rent at $4,500 doesn’t pencil out against the costs, and renting it for $4,100 recently only made the problem worse.
At this point, small price drops are just optics—they need a *real* solution. A steep price cut or a lease-to-own option could recoup some of the losses and stop the bleeding. Otherwise, it risks sitting longer, further losing value, and becoming an even bigger financial burden.
In real estate, hesitation and half-measures can be costly—this is one lesson sellers in Brickell should take to heart.
